Peak Milk Leads Top Quality Survey Research
Peak milk a product of FrieslandCampina Wamco Nigeria Plc, said it has emerged number one in top quality rating by Nigerians in Qudal-Quality medal survey.
The leading dairy brand emerged winner after a rigorous research survey conducted in Nigeria between October and November, 2016 by ICERTIAS- International Certification Association, a Swiss based organization.
ICERTIAS measures the experience and level of satisfaction expressed by surveyed participants with the quality of marketed products and services.
A statement by the senior certification executive of ICERTIAS, Mihaela Siamar, revealed that “In the first ICERTIAS QUDAL-Quality Medal Survey on top quality products and services in Nigeria, pole position in the milk category has gone to Peak milk.”
It stated that, “The first ICERTIAS QUDAL-Qualify Medal survey in Nigeria shows that most Nigerian consumers consider Peak as a premium milk brand that offers them the highest level of quality.”
The statement further disclosed that QUDAL research does not measure market share or the power of a brand, but exclusively and only experience, satisfaction with the quality of the service, and the offer on the market as perceived by the examinees.
In her response to the latest ranking, the marketing manager, Peak Milk, Mrs. Dolapo Otegbayi stated that the current feat does not come to her as a surprise as Peak milk is a brand built on the culture of top quality and excellent nourishment.
“Peak is grateful and appreciative to the Swiss organisation ICERTIAS for this outstanding award that shows that most Nigerian consumers consider Peak as the premium milk brand that offers them the highest level of quality.
“Being given this recognition is a great accomplishment on our endeavour to make Peak the best quality dairy brand delivering highest sensorial and brand experience to consumers,” she said.
According to her, we appreciate our employees’ commitment and dedication towards this feat and we truly believe that providing, creating and delivering super quality product and experience to our consumers begins with creating an atmosphere where employees are genuinely happy and excited to work together co-creatively to deliver Peak to consumers.
