Glittz As Eyimofe Returns Home For Premiere
The Nigerian entertainment industry had something to cheer Sunday as a host of celebrities, fashionistas, Nollywood aficionados, bibliophiles and high net worth guests, converged on the beautiful EbonyLife Place for the Nigerian premiere of the widely travelled Eyimofe (This Is My Desire). The glitzy event ended months of Eyimofe nostalgia.
The movie premiere was a triumph for the entertainment industry, which had moved online. It was a visual echo of what the world had been deprived of after virtual reality replaced physical reality in human activities.
There was so much more buzz in the facility, as journalists, photographers, and a host of entertainment workers gathered at the lobby to prepare for the start of the event.
By 5:00 pm guests had started to trickle to the venue with the first set of red carpet shots taken.
Lady Maiden Alex-Ibru, Olorogun Oskar Ibru, and his wife, Wanda, Toke Alex-Ibru, Gabriel Ibru, and Ebuba Ibru represented the Ibru family.
The expatriate community was well represented. The excitement and joy of having the Nigerian premiere were boldly written as the Executive Producers of the film, Lady Maiden Alex-Ibru, and Toke Alex-Ibru, welcomed guests to the show.
Joke Sylva, Dr. Yemi Ogunbiyi and wife Sade Ogunbiyi, Patrick Doyle, Dr. Reuben Abati, Taiwo-Ajai Lycett, Abel Neering, Janneke Neering, Prince Efe, and Claire Omatseye, Mudi, and Mahmood Ali-Balogun were some of the people who glammed up the red carpet at the premiere in Lagos.
The executive producer, Lady Maiden Alex-Ibru, said she is very excited that the Nigerian premiere is finally taking place. She said: “We have been waiting for this to happen. It was first premiered in Berlin last year. It is a special evening for us, for me, in particular.”
Speaking on the film’s message, she said: “It is a personal choice, despite many options available, especially to the central characters, they, in the face of difficult times in a country blessed with milk and honey, decided to remain at home.”
The film was screened amid strict observance of COVID-19 protocols.
While a select group of guests was seeing Eyimofe (This is my desire) for the first time in Nigeria at the EbonyLife Place, Victoria Island, Lagos, where it premiered, news filtered in from the United States that the film has won the ‘New Directors Competition Grand Jury Award’ at the Seattle International Film Festival.
