CNN named world’s No. 1 international news brand
The latest global data from Ipsos reaffirms CNN’s undisputed leadership in international news across Europe, Middle East, Africa, Asia Pacific and Latin America.
The Ipsos Affluent Survey Global finds that CNN reaches 36 per cent of affluent audiences across the world every month via TV and digital.
This puts CNN in a dominant leadership position – with a third bigger audience than the BBC (27 per cent reach) and even further ahead of other outlets such as Sky News (24 per cent reach), euronews (20 per cent) and Al Jazeera English (10 per cent).
CNN is also well ahead of business news brands such as Bloomberg (15 per cent reach) and CNBC (14 per cent).
A separate study released on Thursday -The Ipsos Affluent Survey Asia Pacific – shows CNN’s continued leadership in that region with 36% monthly reach via TV and digital.
This is well ahead of the BBC (27% reach), Bloomberg (17%), Time (17%) and CNBC (16%).
CNN’s performance in Asia Pacific compares to a 35% reach for the same period in 2015, with growth driven by an 18% increase in digital reach.
“For decades now, CNN has been the news and information source that audiences all over the world turn to for impartial and accurate news and information,” said Rani Raad, President, CNN International Commercial. “As we continue to invest in content and platforms, these survey figures show the unrivalled scale of our brand and a combination of TV and digital that reaches more audiences than anyone else.”
“There are so many remarkable stories unfolding around the world right now,” said Tony Maddox, EVP and Managing Director, CNN International. “We live in extraordinary times, and it’s clear that audiences turn to CNN above all others to make sense of them.”
Both surveys also show CNN as #1 in reaching key audience demographics such as Frequent Business Travellers (64% reach in global survey, 64% in APAC), Influential Opinion Leaders (58%, 61%), C-Suites (53%, 50%), Business Decision Makers (48%, 46%), and Luxury Consumers (45% in APAC).